Real estate marketing in the Emirates is based on the principle of promoting the property by the owner or marketer through an advertising offer directed to categories seeking to buy or rent a property. Also, good treatment and credibility in advertising and reality will attract customers directly. In addition, completing the sales process, signing contracts without procrastination, and gaining a good reputation to be the slogan of marketing work in the long term.
- For your information, real estate marketing is no longer limited to the work of promotional offices only, but today there is greater reliance on real estate e-marketing. Those working in the real estate sector have tended to use websites and social media platforms to promote real estate in a modern digital way, including owners, investors, real estate agents, and brokers.
Online marketing has helped increase the number of customers, whether buyers or renters, and complete sales and rental transactions more quickly. Given the importance of this topic, we will review through the lines of our article the most important real estate marketing strategies in the Emirates, how to attract buyers and tenants, and other important details related to this matter.
Real estate e-marketing
Electronic Real estate marketing in the Emirates: It is one of the branches of marketing specialized in promoting the sale and rental of residential and commercial real estate via the Internet, and working to attract the attention of customers from the target audience and convince them to request the advertised property and complete the sales process in a modern digital way.
In addition, digital real estate marketing in many countries, including the United Arab Emirates, has contributed to building brands and expanding their reach with less time and effort. It also helped in creating awareness among customers about the marketing services provided electronically, as well as gaining more customers after analyzing their requirements and behaviors and working to meet them within promotional offers based on their various desires.
Digital marketing and online real estate marketing in the Emirates
Digital Marketing: Digital marketing means all promotional activities carried out over the Internet. It can be marketed to various areas of life, commercial, educational, service, real estate, etc. In addition to using all digital marketing tools, including website blogs, electronic stores, social media pages, emails, video clips, billboards, and electronic advertising banners.
- Online real estate marketing: It is one of the sections of digital marketing that is concerned with promoting real estate and properties, including homes, offices, and lands, electronically. Also, through various digital marketing channels, including websites, social media platforms, and emails, for direct and faster access to customers.
How to market residential real estate
You can start marketing your residential properties by following the following strategies:
- Determine the target segment for promoting the residential property (house, villa, floor).
- Determine your budget that you will rely on in the electronic marketing process.
- Use the latest real estate marketing methods that have been widespread in the UAE real estate market recently.
- Provide unique and attractive marketing content to attract customers that includes focusing on the home’s specifications and features.
- Rely on providing high-resolution artistic images of the property, including the location and the interior and exterior décor.
- Publish outstanding customer experiences
- Make sure to build an expanded network of business relationships, especially through the Internet.
How to market commercial real estate online
There are several ways to market commercial real estate in the UAE via the Internet, which are as follows:
- Marketing real estate using search engine optimization (SEO).
- Virtual tours for commercial real estate marketing.
- Real estate marketing with commission.
- Real estate marketing through infographics.
- Properties marketing via social media platforms.
- Real estate marketing via email.
Marketing real estate using SEO
Electronic real estate marketing begins by creating a website specialized in real estate and promoting them, including commercial real estate. This means starting to write descriptive marketing content for properties offered for sale or rent, and therefore it is very important to use the keywords most searched by the customers targeted for the advertisement. This, in turn, contributes to compatibility with SEO, improving the site’s visibility on search engines and being found directly by those interested in the real estate field, increasing the chances of selling later.
Virtual tours for commercial real estate marketing
Virtual tours are considered one of the most prominent methods of real estate e-marketing, as they contribute to attracting visitors who want to buy to the real estate site. This is done through a visual tour via a video clip of the entire property so that the customer can see the offered property and visually inspect it wherever he is without the hassle of actually viewing it, and thus form an initial idea about it, so he can later decide to buy it or search for another one.
Real estate marketing with commission in the UAE
Real Estate can be promoted with commission through the use of sponsored advertising or PPC (pay per click) method. Many office and company owners rely on influential marketers with extensive experience in this field in order to advertise their properties and secure their sales online, with a pre-determined commission rate.
Real estate marketing through infographics
Infographic clips have spread widely with the aim of marketing real estate and reaching the target audience easily and quickly, especially through the important information they contain about the property in terms of specifications, real estate data, and statistics necessary for the buyer, whether when he wants to buy for the purpose of personal use of the property or for the purpose of investing in selling and renting.
Real estate marketing via social media platforms
Various social media sites are a fertile environment for marketing real estate in the Emirates. It also significantly increases buying and selling operations by attracting a larger number of customers through its targeted and effective advertisements, including advertising clips and posts published on the Facebook platform dedicated to specific segments of buyers. Likewise, the Instagram platform uses visual images to promote real estate and expand the customer base further.
Real estate marketing via email
A successful real estate marketer relies on sending e-mail messages to customers whose names are on the mailing list. The messages include information about the property description, area, ownership, location, and other points of interest to the customer. Also, attract customers’ attention to the promotional website and follow it to obtain their real estate requirements.
Real estate advertising
Real estate advertising includes the following elements:
- Real estate advertisement title: Search keywords must be chosen to be placed in the advertisement title that is allocated in the introduction. As it is the first thing that attracts the attention of customers, it is, therefore, necessary to pay attention to its concise and expressive wording, from which customers can clarify what the property is and its general descriptions.
- Advertisement images: It is very important to choose high-quality and accurate images, so that they clearly display the property from all sides, as well as show its specifications, location, and positive features.
- Descriptive ad content: The real estate ad description should include all the information that the customer is looking for when purchasing the property, including location, area, division, number of rooms, and additional cosmetic decorations, in a simple and understandable manner without prolong or redundancy.
- Contact information: The numbers and links of official social media accounts must be included in the real estate advertisement, especially the numbers of the property owner, marketer, or real estate agent.
Real estate marketing in the Emirates
Using social media in real estate marketing
Reliance on social media platforms has become an urgent necessity in real estate marketing strategies, through the following:
- Real estate marketing in the Emirates via Facebook: Facebook is a unique place to display promotional ads for real estate in the Emirates. This is done after analyzing competitors and determining the target group of the advertising post in order to deliver what is required and obtain a large interaction rate and a direct and satisfactory response from customers.
- Real estate marketing through Instagram: The Instagram platform is one of the most important social media sites for displaying advertisements for large and prestigious real estate companies and offices. Especially by relying on visual content – clear and detailed pictures of the property – as well as publishing any property update on a daily basis to serve business requirements and make the Instagram marketing experience more useful and enjoyable.
- Real estate marketing via LinkedIn: The LinkedIn platform constitutes a distinguished community for real estate owners and marketers who want to advertise their real estate and commercial properties. The advertisement includes comprehensive information about the property and all owners’ personal data to increase credibility with the customer.
The best real estate marketing sites and companies in the Emirates
Alaaqari.com is considered one of the best online real estate marketing platforms in the Emirates. Since the beginning of its inception, it has striven to meet the requirements of customers desiring to realize their dreams in terms of buying and selling real estate, within an atmosphere of credibility in dealing and a high-level performance in rapid response to all customer inquiries and requests, wherever they are, inside or outside the Emirates.
- Alaaqari website was keen to display comprehensive lists of many residential and commercial real estate options, including houses, apartments, villas, and offices, at prices acceptable to buyers. It also sought to be the link between the buyer and the seller, whether real estate owners, agents, or investors, and to secure their meeting without the hassle of lengthy searching in reality or online.
In addition to providing real estate tracking and management services, Alaaqari website provides home price evaluation and legal and administrative support to clients, in addition to giving investors the most important advice they require when wanting to invest in real estate in the Emirates.
Real estate marketing in the Emirates
Modern methods and types of real estate marketing
Modern real estate marketing methods include:
- Photographing real estate and providing comprehensive information about real estate.
- Improving real estate marketing presentation.
- Determine the target audience.
- Providing special offers and dealing professionally and honestly.
- Providing distinctive customer experiences.
- Cooperation with real estate agents.
- Providing information about the location and surrounding facilities.
- Take advantage of advanced technologies such as virtual reality and virtual tours.
Photographing real estate and providing comprehensive information about real estate
Marketers and real estate agents rely on the advantage of photography in the field of real estate marketing in the Emirates, by including in advertisements accurate and clear pictures of the property, which gives the customer a positive initial impression. These pictures also contribute to stimulating the buyer’s desire to request details of the property and complete the purchase process. In this context, it is necessary to rely on a professional photographer to take high-quality shots of the house or office from the outside and inside, and fully clarify its features and geographical location. It is also necessary to have montage tools for editing and modifying images to suit promotional content.
Improving the real estate marketing presentation
Owners of websites specialized in real estate marketing must constantly work to improve their performance and promotional services. So that it provides the best marketing offers for commercial real estate, paying attention to the descriptive advertising content of each offer and in accordance with search engines. Thus, maintaining the site’s appearance in the top search rankings, so that the marketing offer reaches the customer as quickly as possible and the brand is established among them.
Determine the target audience
Real estate marketing is not complete without specifying the target group for the promotional content, whether through websites or social media platforms. To determine the target audience, the following criteria must be taken into account:
Gender: Whether the advertisement is directed to men, women, or both sexes.
Geographical location: Allocating marketing activity within a specific geographical area, whether at the level of a country, city, or district.
Desires and preferences: Knowing the audience’s requirements and desires that are most demanding at the level of purchasing or renting residential or commercial real estate.
Economic and social status: The target segment’s social status must be considered, whether the advertising content is directed to married or single people. Also taking into consideration the economic situation of this segment and the extent of its financial ability, and then providing marketing offers.
Providing special offers and dealing professionally and honestly
Successful real estate marketing in the UAE depends on providing the best offers for selling or renting homes, offices, villas, and other real estate. But the most important thing that distinguishes these offers is the credibility of the specifications and their conformity with reality, so that they meet the customer’s desire to obtain his desired property within the features present in the advertising offers, and thus the site gains the customer’s trust and increases the breadth of his brand and its reach to the greatest extent.
Providing distinctive customer experiences
The customer’s experience with the real estate marketing company or website means the customer’s repeated dealings with the website in terms of buying, selling, and renting. That is, continuing effective communication between the two parties, especially after the success of the first practical experience and repeating it again, as well as transferring this distinctive experience to other customers and motivating them to deal with the marketing site and repeat purchases from it.
Cooperation with real estate agents
Real estate marketing methods in the Emirates include cooperation with the real estate agent, to act as an intermediary between buyers and sellers, as well as between owners and tenants. It helps in completing real estate promotions via the Internet by presenting various real estate offers, whether for sale or rent and displaying them through the website. The agent also follows up on transaction procedures, confirming ownership, and concluding contracts between the contractors.
Providing information about the location and surrounding facilities
A marketing advertisement for real estate in the Emirates must include the following information:
- The geographical location of the property and its surrounding area.
- Show vital sites near the property, whether by providing information about them or through photographs.
- Clarification of parking locations.
- Providing comprehensive details about the building structure and exterior and interior decoration works.
- Mention all features and specifications, including service facilities (electricity, water, air conditioning, plumbing).
Take advantage of advanced technologies such as virtual reality and virtual tours
The property owner, website marketer, or real estate marketing company can use the features of modern virtual tours. It helps take the customer on a trip around the property to show his location and geographical area via virtual and augmented reality remotely. It also contributes to entering the property and exploring it from the inside to highlight its advantages and disadvantages, if any, without the need to actually visit the place.
How to become an electronic real estate marketer?
If you want to become an electronic real estate marketer, you must follow the following:
- Research the origins and principles of the real estate market and how to deal with it.
- Start building a strong base of information about real estate marketing.
- Create your own digital marketing website with the perfect, SEO-friendly promotional content.
- Present real estate sales and rental offers with diversification in advertising options.
- Make sure to build a professional network and try to develop it constantly.
- Develop your online marketing skills.
- Adopt the principles of measurement and competitor analysis.
What qualities and skills should a real estate marketer possess?
A real estate marketer in the Emirates is characterized by many of the following personal specifications and skills:
- Possessing communication and interaction skills with others.
- The ability to build strong relationships within the field of real estate marketing.
- Having the ability to listen carefully to the other party.
- The ability to confront problems and find appropriate solutions to them.
- Deal flexibly with emergency events and adapt to them as much as possible.
How do I get a real estate marketing license in Dubai?
You can obtain a real estate marketing license in Dubai by following the following steps:
- Visit the official website of the Dubai Land Department.
- Then select the real estate license request service from the list of services that appears in front of you.
- After that, log in to the service by creating an account in the (Trakheesi) system.
- Now, enter the required data in the designated fields.
- Also attach official documents and documentation to its own electronic file.
- Click on the Submit option to submit the application online.
- Then wait for a notification that your application has been accepted through the Trakheesi system.
- Next, select a payment method and pay the fee remotely.
- Finally, wait for a letter of no objection to obtain a real estate marketing license in the Emirates/Dubai.
At the conclusion of the lines of our article, through which we learned about real estate marketing strategies in the Emirates and how to attract buyers and tenants, we can only recall the necessity of building a brand in reality and online in the field of real estate promotion and working to follow all of the e-marketing methods mentioned above to achieve faster access to customers and obtain their trust, expanding the base of relationships through websites and social media platforms, and reaping the best results and profits.
